Goodbyes are never easy…
Crabtree & Evelyn was founded in 1968, and after 50 years, the Crabtree and Evelyn that we know and love will soon cease to exist internationally in its current format.
I often wonder if our beloved founder, Cyrus Harvey Jnr, had any idea that his love of handmade soaps in the 70s, would grow into a global business with iconic formulae such as our Gardeners Hand Therapy, our very own Evelyn Rose created by British rose master, Sir David Austin, which would inspire our eponymous range, and of course our marine-inspired La Source range, which brings the invigoration of the ocean into your home.
Following recent changes in the global direction of the Brand, as well as market instability and unpredictability, the decision has been taken - at a global level - that Crabtree & Evelyn will cease manufacturing and operating in its current format by the middle of 2019, which includes the South African operation.
I am of course incredibly sad to have to deliver this message. This beautiful brand has been part of my life’s journey for 23 years. Opening our first store in Cape Town in 1996, we built Crabtree & Evelyn into a must-have in South African homes over the last 20-plus years.
But I am filled with so much gratitude - gratitude for the joy that it has enabled me to share on a daily basis; and gratitude for the way it has extended my own family with staff and customers who have become lifelong friends. Cyrus Harvey’s ethos, through this Brand, was to enrich peoples’ lives, and that is precisely what Crabtree & Evelyn has achieved over the past 50 years.
To my amazing staff – past and present - who have worked with me over the years to bring you only the BEST service – I thank you from the bottom of my heart.
Most of our customer favourites are still available at our Design Quarter store, online as well as in selected Dis-chem stores. Make sure to stock up on your favourites, as this is the last stocks of these iconic products. For any special requests, please feel free to contact our team or me personally. We look forward to being of service to you, as always!
As for me - as one chapter ends, another one will soon begin. I will take some time to recharge my batteries and will then come back to unveil an exciting new digital venture with you all, one that will continue to bring the best of British beauty and lifestyle, albeit in a new guise.
With all my gratitude,
(CEO Crabtree & Evelyn South Africa)